Rebranding
Ring Pop
For a CreComm assignment, we were given a brief to rebrand the beloved 90's candy Ring Pop to appeal to "socially savvy millennial women." This was my rebrand design based on my research, insight, and first-hand experience with the candy.
Ring Pop (Rebrand)
Flavours: White Wine, Rosé, Champange
Made with edible glitter
Vegan | Gluten free | Low sugar
x6 | Individually wrapped | Non-alcoholic
Made with edible glitter
Vegan | Gluten free | Low sugar
x6 | Individually wrapped | Non-alcoholic
Tagline: Ring in the good times
Instagram Ad 1 Copy:
You grew up. So we did too.
Ring in the good times.
You grew up. So we did too.
Ring in the good times.
Instagram Ad 2 Copy:
You got fancy. So we did too.
Ring in the good times.
You got fancy. So we did too.
Ring in the good times.
Instagram Ad 3 Copy:
You still sparkle. So we do too.
Ring in the good times.
You still sparkle. So we do too.
Ring in the good times.
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Out There Winnipeg
As part of my 2SLGBTQ+ advocacy, I rebranded Out There Winnipeg’s marketing materials on a volunteer-basis.
Brand Design
Below is my brand design for Bi+ Canada, a nascent national nonprofit organization dedicated to advocating for the Canadian bisexual+ community. Website coming soon!
Brand Guidelines
Inspire Conference
For a CreComm assignment, we were responsible for advertising RRC Polytech's Inspire Conference. We had to follow RRC Polytech's brand guidelines for the poster, but there weren't any brand guidelines for the Inspire Conference, so I took the initiative to create some to ensure cohesion throughout the designs.
The poster was created in Adobe InDesign and the brand guidelines was created in Canva. Most people were using Canva for their social media marketing designs, so I created the brand guidelines there so they could easily copy and paste the assets into their designs.
RRC Polytech Inspire Conference poster.
Inspire Conference brand guidelines.
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Pride Month
Below are some Pride Month brand guidelines designed for a CreComm assignment.
Graphic Design
Here is a variety of graphic design I've done in school and in industry using Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Canva.
Illustration of a lily
Illustration of a birdie
Illustration blending the lily and badminton birdie
Holiday 3D Model Painting Workshop Instagram ad
A hand paints Peanut characters on an Instagram ad
A hand paints Home Alone characters on an Instagram ad
A hand paints The Grinch on an Instagram ad
A meme-style illustration of a cat
An illustration of a hand-painted watercolour butterfly
Badminton tournament photos
Badminton tournament photos
Badminton tournament photos
Web Design
As part of Out There Winnipeg's rebrand, I redesigned their website using Squarespace.
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As the brand designer of Bi+ Canada, I created the website wireframe using Figma.
Upon approval by the board, I created the rough draft of Bi+ Canada's website on WordPress hosted locally. Published draft coming soon to a browser near you!
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This was a landing page created for a CreComm assignment using only HTML & CSS. Created in Visual Studio Code.
End of Act Two.
Ready for the Final Act? ✨