Working Draft Article
For CreComm’s capstone project, I wrote Life After Death, a longform article for the program’s web magazine.
The piece details my experience with treatment-resistant depression and explores why I never received an unprompted referral for the treatment that ultimately led me on the path to remission.
The piece details my experience with treatment-resistant depression and explores why I never received an unprompted referral for the treatment that ultimately led me on the path to remission.
Copywriting
For a CreComm assignment, we were required to write and design a magazine print ad for one of the 2026 Super Bowl commercials. This was mine for Levi's Backstory ad.
Everyone's got a backstory.
It was a long time coming.
She found solace in the steel strings since she was old enough to wrap her hands around the ebony frets, her dad sinking into the russet velour chesterfield humming along with every strum.
He always wanted to learn how to play, but the moment she laid her soulful eyes on the dusty soundbox, he knew it no longer belonged to him.
She played for him every single day. On her 18th birthday, he sent her home demos to record labels, but never heard anything back. Still, she kept playing, his hums getting quieter with every passing day.
Sometimes he knew who she was. Other times, he enjoyed the company of Stevie Nicks, singing just for him.
“Let the world hear your song.” His last words swirled in her mind like a record slowing with every tear.
It was her first time in the studio. Wiping her eyes, she grabbed her guitar, ready to let the world hear her song.
Not one backstory is the same, but there is one thing they all have in common. [Levi's logo.]
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Canadian Women's Foundation - Promoted LinkedIn post
These are not just words on a screen—they translate into real-life trauma and distress.
Hate is a choice, and real people pay the price.
Hate is a choice, and real people pay the price.
What will you choose today?
Canadian Women's Foundation - Promoted LinkedIn post
These are not just words on a screen—they translate into real-life trauma and distress.
Silence is a choice, and real people pay the price.
Silence is a choice, and real people pay the price.
Will you choose to speak up?
Canadian Women's Foundation - Sponsored Instagram post
If online harassment is affecting you or someone you know, help is here. You are not alone.
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UpHouse - LinkedIn post
How's your brand health?
Are results slipping even though effort and spend haven’t changed? Are your customers clinging to old names, taglines or inactive accounts? Does every new campaign spark debate over what “fits” the brand?
If you answered "yes" to any of these questions, it might be time for a checkup. 🩺
Are results slipping even though effort and spend haven’t changed? Are your customers clinging to old names, taglines or inactive accounts? Does every new campaign spark debate over what “fits” the brand?
If you answered "yes" to any of these questions, it might be time for a checkup. 🩺
UpHouse - LinkedIn post
Here's the tea: having a website no longer guarantees your association will reach the next generation of members.
People are turning to AI tools like ChatGPT, Gemini and Perplexity for answers—and if your association isn't showing up there, your reputation could lose steam.
Let’s talk shop and explore how AIEO (AI Engine Optimization) supports your online visibility. 👇
People are turning to AI tools like ChatGPT, Gemini and Perplexity for answers—and if your association isn't showing up there, your reputation could lose steam.
Let’s talk shop and explore how AIEO (AI Engine Optimization) supports your online visibility. 👇
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Bi+ Social Group - Group Event - Roller Skate Romp
📣 Announcing our November 2024 group event! 📣
Looking to have a wheelie fun time? Roll with the Bi+ Social Group at our roller skate romp! 🛼🪩✨
Saturday, November 16, 2024
7:00 p.m. - 10:00 p.m.
Wheelies Roller Rink
210 Enniskillen Avenue
Winnipeg, MB R2V 0H5
Participants are responsible for their own admission fee, which includes roller skates. Cash only (ATM on site).
Must be 18+.
RSVP and more information here: forms.gle/DRrKniqVbCnaukfx8 (link in bio)
If you have any questions, please feel free to email info@rainbowresourcecentre.org.
🩷💜💙
Looking to have a wheelie fun time? Roll with the Bi+ Social Group at our roller skate romp! 🛼🪩✨
Saturday, November 16, 2024
7:00 p.m. - 10:00 p.m.
Wheelies Roller Rink
210 Enniskillen Avenue
Winnipeg, MB R2V 0H5
Participants are responsible for their own admission fee, which includes roller skates. Cash only (ATM on site).
Must be 18+.
RSVP and more information here: forms.gle/DRrKniqVbCnaukfx8 (link in bio)
If you have any questions, please feel free to email info@rainbowresourcecentre.org.
🩷💜💙
Bi+ Social Group - Call for Volunteers
Are you a detail-orientated go-getter? The Bi+ Social Group is looking for one or more additional volunteer facilitators to help run the monthly discussion group, seasonal events, and other social programming as needed.
The Bi+ Social Group is a volunteer-run community group where the bisexual+ people of Winnipeg can find community, support, and resources within a safer, welcoming space. The Bi+ Social Group is currently facilitated by the volunteer directors/facilitators of the Winnipeg Bi+ Network. New volunteers would be working closely with them in this role.
Qualifications
- Must be aged 18+
- Experience planning and facilitating programming for groups of around 10-25 people
- Possess problem solving, conflict management, and verbal/written communication skills
- Punctual, reliable, collaborative
For complete details and application instructions, click the link in our bio and click “Bi+ Social Group Call for Volunteers.”
Preference will be given to those who identify under the bi+ umbrella.
We appreciate the time and energy required for the application process and will respond to all applicants by July 15, 2025.
Got questions? Email Rainbow’s Volunteer Coordinator at [email address].
🩷💜💙
The Bi+ Social Group is a volunteer-run community group where the bisexual+ people of Winnipeg can find community, support, and resources within a safer, welcoming space. The Bi+ Social Group is currently facilitated by the volunteer directors/facilitators of the Winnipeg Bi+ Network. New volunteers would be working closely with them in this role.
Qualifications
- Must be aged 18+
- Experience planning and facilitating programming for groups of around 10-25 people
- Possess problem solving, conflict management, and verbal/written communication skills
- Punctual, reliable, collaborative
For complete details and application instructions, click the link in our bio and click “Bi+ Social Group Call for Volunteers.”
Preference will be given to those who identify under the bi+ umbrella.
We appreciate the time and energy required for the application process and will respond to all applicants by July 15, 2025.
Got questions? Email Rainbow’s Volunteer Coordinator at [email address].
🩷💜💙
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Inspire Conference - LinkedIn post
Introverts when they hear the word "networking" 👀😬
Networking can be overwhelming, so here's some tips on how to ease the pressure:
1. Give yourself one simple goal during the event:
"Talk to three new people." "Hand out 10 business cards." "Show up." Whatever goal you set for yourself, make it simple and action-orientated.
2. Memorize just the keywords of your elevator pitch:
Robots are cool, but you don't want to sound like one. Memorize just the keywords of your elevator pitch to keep you anchored and sounding natural. (If you don't have an elevator pitch yet, scroll down for a how-to guide.)
3. Find a networking buddy:
A buddy can help you feel more confident and composed, especially when starting conversations with new people. Pick a spot you can return to for regrouping and planning your next interactions.
4. Keep in mind that panelists, speakers, and industry leaders want to meet you!
That's why they're there. Keeping this at the forefront of your mind helps ease resistance when approaching new people.
5. Schedule some post-networking self-care:
Networking can be draining, so be sure to make some time after the event to unwind. Your future-proof self will thank you for it!
Got any networking tips to share for the upcoming Inspire Conference? Comment below!
1. Give yourself one simple goal during the event:
"Talk to three new people." "Hand out 10 business cards." "Show up." Whatever goal you set for yourself, make it simple and action-orientated.
2. Memorize just the keywords of your elevator pitch:
Robots are cool, but you don't want to sound like one. Memorize just the keywords of your elevator pitch to keep you anchored and sounding natural. (If you don't have an elevator pitch yet, scroll down for a how-to guide.)
3. Find a networking buddy:
A buddy can help you feel more confident and composed, especially when starting conversations with new people. Pick a spot you can return to for regrouping and planning your next interactions.
4. Keep in mind that panelists, speakers, and industry leaders want to meet you!
That's why they're there. Keeping this at the forefront of your mind helps ease resistance when approaching new people.
5. Schedule some post-networking self-care:
Networking can be draining, so be sure to make some time after the event to unwind. Your future-proof self will thank you for it!
Got any networking tips to share for the upcoming Inspire Conference? Comment below!
Radio Ads
Listen here:
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Listen here:
Email Marketing
Shelmerdine Garden Centre - Email Marketing
🌸 Welcome, Hannah! 🌸
Thank you for subscribing to our mailing list!
You'll be the first to know about new arrivals, exclusive sales, and special events.
[New Section]
Did you know Shelmerdine is more than a garden centre?
In addition to our lush 80-acre growing range, we offer a boutique with the latest trends and home goods, events and workshops, and more!
[New Section]
Shelmerdine is the top destination in Winnipeg for modern and vintage-inspired fashion by Free People, We The Free, and FP Movement.
As a thank you for subscribing to our mailing list, use code WELCOME2026 for 50% off your next purchase!
[New Section]
Move, create, and connect with Shelmerdine's events and workshops. We offer yoga in the greenhouse, arts and crafts workshops, café pop-ups, scavenger hunts, and much more!
[See Events button]
[New Section]
🌱 Oh, the places you will grow! 🌿
Whether you're an aspiring plant parent or a master gardener, we're here to help you flourish. If you have any questions or just need a little plant therapy, we're always happy to see you!
Thank you for being a part of our community, and happy growing!
xoxo Shelmerdine
News Release
News Release
THE DREAM FACTORY MOVING TO A 3,000 SQ FT RENOVATED BUILDING
Launches $250,000 fundraising campaign to support expansion
Launches $250,000 fundraising campaign to support expansion
WINNIPEG, MANITOBA, October 30, 2024 – The Dream Factory, a Manitoba-based registered charity dedicated to creating unforgettable experiences for kids who are battling life-threatening illnesses, will be moving its physical location from Wesley Ave to a renovated building on Lombard Avenue. This new, ground-floor, accessible space is over double the size of the current space and has been created to meet the needs of their growing Dream Family community. To help support the expansion, The Dream Factory launching a $250,000 fundraising campaign running from November 1, 2024, to December 31, 2024, to support the final projects associated with this move.
“We walk with families through their entire medical journey,” said Andrew Kussy, the Executive Director of The Dream Factory. “We really get to know the kids. We needed a space that could be transformed and customized for each child so they could associate their time at The Dream Factory with happy memories.”
The Dream Factory has been at 303-1 Wesley Avenue for 25 years. The new location will allow the organization to have a space that reflects their growth and the needs of the Dream Families they serve. The new space will feature spaces designed to adapt to each unique Dream Kid’s favourite activities and a decompression space dedicated to parents and guardians.
For 41 years, The Dream Factory has helped to create cherished memories for nearly 1,000 families in Manitoba. In 2023, they fulfilled a record number of 45 Dreams, providing approximately $787,500 worth of assistance. In addition to Dreams, The Dream Factory provides financial assistance for medical procedures not covered by insurance.
“Finding out your child is sick is one of the darkest days for any family,” said Brian, father of Dream Kid Cayden, age 9. “By making a child’s Dream come true, that dark memory is forever paired with an extremely positive one. I personally believe that positive thoughts are incredibly important in helping anyone facing the challenge of illness.”
The Dream Factory is hosting a grand opening in early 2025.
About this organization
Established in 1983, The Dream Factory is a registered Manitoba-based charity dedicated to creating unforgettable experiences for kids who are battling life-threatening illnesses. Their mission is to be a source of joy, laughter, and hope for kids and families in the province going through an incredibly difficult experience. To date, The Dream Factory has helped to create cherished memories for nearly 1,000 families in Manitoba. For more information, visit The Dream Factory website.
Established in 1983, The Dream Factory is a registered Manitoba-based charity dedicated to creating unforgettable experiences for kids who are battling life-threatening illnesses. Their mission is to be a source of joy, laughter, and hope for kids and families in the province going through an incredibly difficult experience. To date, The Dream Factory has helped to create cherished memories for nearly 1,000 families in Manitoba. For more information, visit The Dream Factory website.
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